Buyers want more media when looking for a new home.
What buyers want or expect from the homebuying process has changed over time. As the process has become more heavily reliant upon online searching, buyers have become increasingly dependent upon quality visual media. According to research recently cited in an article by NAR, there seems to be a disparity between what buyers are looking for out of listing media and what is commonly provided.
What Buyers Want
Among those homebuyers polled in the research NAR cites, roughly two thirds say that they want to see virtual tours when looking at a property. That number is far out of sync with the fact that 94% of listings do not include an actual virtual tour.
Both out of town and local buyers can benefit from the presence of a virtual tour. These immersive tools help people to understand the layout of the home more effectively than pictures alone, and they serve as reinforcement (along with in-person showings) to make the listing more memorable.
What We Provide
Richmond Real Estate Photography provides industry-leading services to our clients, and we pride ourselves on being a one-stop-shop for all of our clients listing media. In addition to our unbeatable real estate photography, property tour videos, and aerial photography, our photographers are trained and equipped to offer both Zillow and Matterport 3D Tours.
Investing in professional services from Richmond Real Estate Photography means that you are getting the media that will drive more buyer traffic to your listing and that you are building a portfolio of professionally marketed homes that will help you win future listings.
