Make sure your marketing appeals to a wide range of demographics.
According to research cited in this article by NAR, Richmond ranks among the 15 best large metro areas in the country for single buyers. Given the metrics that they use to determine this ranking, it is worth considering the things this demographic looks for when marketing a home.
How It’s Determined
The research cited in the article determined their list by looking at a number of factors: the proportion of the population that is single vs. attached, average net wages, median one bedroom price, and leisure activities/recreational opportunities in the area.
Given all of these metrics, the Richmond area ranked at number 12/100 on their list.
Market To Single Buyers
While one has to be careful not to conduct discriminatory practices in their advertising, it is important to consider the market overall to ensure that your listing materials appeal to the widest range of buyers possible.
A great way to be inclusive to single buyers is to list community features or venues in the listing description. These descriptions can be accompanied by photos or aerial photography of points of interest nearby the property. These, coupled with our unbeatable listing photos, walkthrough videos, drone photography, and Matterport Tours, are sure to attract the widest range of buyers to your listing.
