Recent research by Zillow shows that showing or describing kid-friendly features in your listing could affect both the sales price and the speed of sale.
Zillow reports that using specific terms relating to features of a home being well suited for families with kids has a measurable impact on the speed of sale and the amount over the anticipated price for which a home sells. The data they provide seems to show that the effect holds true with both the home itself and the features of the community in which it sits.
What Terms Help The Most?
In their article, Zillow discusses many terms that affect the aspects of the sale previously mentioned. Among the terms with the strongest reported effect are: back yard, sandbox, parks, walkable, fenced yard, playground, treehouse, swing set, and cul de sac.
The effect of these terms is often fairly great: up to 5.2 days shorter average market time and up to a 2.2% higher than expected purchase price.
Should Sellers Add These Features?
Zillow contends that the effect of these terms on the sale of the home is not large enough to justify adding them to a home to attract buyers. However, they should be noted in the listing description and included (as possible) in the listing photos.
Our team of photographers are trained to work with our clients to highlight the most in-demand aspects of their listings. Highlighting these features with skilled real estate photography, smooth walkthrough videos, aerial photos, and virtual tours can help your listing sell faster and for top dollar.
